Harley Street Urology is a multi-specialty clinic dealing with all aspects of urology – renal, reproductive and bladder conditions – under one roof.

The clinic commissioned me to develop a full corporate identity, website and information brochures for the launch in 2008. Since then I have continued to act as a brand manager and have maintained and further developed the clinic’s website.

The logo brief was to reflect the multi-disciplinary nature of the clinic. Following various visuals, the final logo consists of a stylised ‘U’ containing a drop shape with a colour band for each of the main specialisms: kidney, prostate, bladder and andrology.

These colourways are extended throughout the marketing materials for the clinic; from the website to patient information brochures.

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harleystreeturology.com