Eley is one of the world’s top manufacturers of precision competition ammunition for Olympic-level shooters. The company commissioned me to produce a fresh approach to their marketing materials – in particular their product catalogues.

I worked alongside the marketing department to develop documents that not only showcase the Eley product range but also give an insight into the shooters who use it: from local teams to Olympic gold medalists.

The main product brochure was produced with a whole range of formats and uses in mind – and has been adapted to US letter size and also to accommodate translations (in Japanese and German).

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eley.co.uk