In 2011, Carehome Selection identified an increasing need for its promotional work to address two discrete audiences: the general public on one hand, and specialists within the care home and healthcare sectors on the other. The CHS Healthcare brand was developed specifically for the latter audience.
The brief was to create a no-nonsense, B2B brand to highlight the efficiency and clarity CHS Healthcare could bring to the arrangement and monitoring of continuing care. A clear, easy-to-navigate website was developed from the previous Carehome Selection website design – optimised for presenting long case studies and cross-referencing to some of the diverse services offered by the company.
In addition, a series of icons representing key services were developed to add visual impact to promotional material where suitable photography would be difficult to commission or locate.